Online gambling in Serbia: regulation, licence and market guide

Is online gambling legal in Serbia?

Online sports betting and online casino games are legal in Serbia when the operator holds an approval from the Games of Chance Administration (Uprava za igre na sreću) in the Ministry of Finance. Approvals run for ten years and require a Serbian company with EUR 250,000 in share capital, a EUR 500,000 deposit or bank guarantee, a mirror server in Serbia, a EUR 10,000 monthly approval fee and an operating fee of 15% of GGR (25% for live-dealer games) with a EUR 50,000 monthly floor. Classic lottery games, online and offline, are reserved for the state lottery. Since January 2025 online peer-to-peer poker is prohibited, self-exclusion data is shared through the regulator and unlicensed foreign sites are IP-blocked.

Regulated: Private operators can hold a local licence for online casino and/or betting.

Who regulates gambling in Serbia?

• Uprava za igre na sreću (Games of Chance Administration), Ministry of Finance (UIS) — Issues approvals for betting, slot and online games, collects fees, supervises operators, runs the self-exclusion data exchange and orders blocking of unlicensed sites

Serbia gambling licence: how it works

The Law on Games of Chance (Official Gazette RS 18/2020 and 94/2024) reserves classic games for the state lottery Državna lutrija Srbije and lets private companies organize special games under an approval from the Administration. Online casino and online betting fall under one approval for special games via electronic communication, granted to a Serbian legal entity for ten years and renewable. The file is submitted through the Administration's electronic system with the game rules, a laboratory certificate for the gaming system, proof of capital and deposit, and fit-and-proper documents. Each approval covers one website and one brand, and changes of ownership need prior consent. Land-based casinos are a separate regime capped at ten Government licences.

What an applicant needs

• Serbian legal entity with paid-in share capital of at least EUR 250,000 in dinar equivalent
• Dedicated deposit of EUR 500,000 in a Serbian bank or an equivalent bank guarantee for the whole term (raised from EUR 300,000 in 2024, compliance due by 1 January 2026)
• Gaming system certified by an authorized laboratory, with the database or a mirror server in Serbia and privileged access for the Administration
• One website and one brand per approval; age verification against an identity document at registration
• Self-exclusion and deposit-limit tools with electronic reporting of exclusions to the Administration
• Real-time records of payments, payouts, stakes and bonuses in the format set by the 2025 rulebooks
• Police clearance and tax certificates for owners and directors; prior approval for any change of shareholders

Gambling taxes in Serbia

• Operators: Operating fee of 15% of GGR for online betting and casino games, 25% of GGR for live-dealer games, minimum EUR 50,000 per month; plus the EUR 10,000 monthly approval fee and corporate income tax at 15% (2025).
• Players: None on winnings from special games (betting, casino, slots, online) offered by domestic licensees. Winnings from the state lottery's classic games are taxed at 20% above RSD 143,872 per win.
• Also: Retail betting pays 15% of GGR with a minimum of EUR 1,000 per shop per month; slot operators pay 15% of GGR with a minimum of EUR 100 per machine. The state lottery pays 60% of its base to the budget. The amended fees have applied since 1 February 2025.

Advertising, player protection, KYC and payments

Advertising

Permitted for licensed operators with an 18+ notice and a responsible-gaming warning; no targeting of minors and no advertising in schools, hospitals or children's media. A Government bill to amend the Advertising Law, sent to Parliament in May 2025, would ban public figures from gambling advertising, impose a television watershed from 06:00 to 23:00 outside sports broadcasts and remove billboards; as of September 2026 it had not been adopted.

Responsible gaming

Online operators must offer self-exclusion for at least 24 hours or permanently (not revocable for 12 months) and deposit limits, act on requests immediately and report them to the Administration, which shares the data with every licensee where the player holds an account. Venues must be at least 200 meters from schools and, from 2026, may not serve food or alcohol above 5% by volume.

Identity and age verification

Players must be 18 or older. Identity and date of birth are checked against an identity document at registration by electronic means; operators are obliged entities under the AML law and keep identity data for up to ten years.

Payments

Deposits and withdrawals run through the operator's Serbian bank accounts by card, bank transfer or mobile payment, or in cash at registered payment points in the operator's betting shops. Since January 2025 cash deposits and withdrawals are capped at RSD 1,175,000 per player per 30 days, every electronic payment needs an electronic confirmation and transfers between player accounts are banned. Crypto is not a recognized payment method for licensed games.

Notable restrictions

• Online games played between players (peer-to-peer poker) are prohibited since January 2025
• One website and one brand per approval; classic lottery games online are reserved for the state lottery
• Mirror database or server must be in Serbia with regulator access
• Unlicensed foreign gambling sites are blocked by IP address on the Administration's order
• Land-based casinos are capped at ten licences with EUR 1 million minimum capital
• Jackpots and tournaments require the Administration's prior consent

Serbia iGaming market: size, players and payments

Budget revenue from gambling fees reached EUR 239.6 million in 2025, up 35% on 2024, including EUR 83.4 million from online games (Games of Chance Administration). GGR is not published; Legal500 cites industry revenue of about EUR 1.2 billion in 2024.

About 2,849 betting outlets operated in 2025, more than a quarter of them in Belgrade; research cited in Serbian media estimates 51,000 to 93,000 people with gambling problems.

Online fees grew 52.5% in 2025 against much slower growth in retail slot and betting fees, a sign of a market moving to mobile play (Games of Chance Administration, 2025).

The Administration counted 26 online approvals and 65 licensed legal entities at the end of 2025. Mozzart leads, followed by MaxBet (majority-owned by Flutter), SoccerBet, AdmiralBet and Meridianbet; Bet365 and Betsson also hold Serbian approvals.

Timeline: how Serbia got here

1. 2004Law on Games of Chance creates the modern licensing regime, including approvals for games via electronic communication
2. 2020-03New Law on Games of Chance (Official Gazette 18/2020) sets ten-year approvals and a dedicated Administration
3. 2020-12Regulations on approvals for online games and betting (Official Gazette 152/2020) enter into force
4. 2024-11Amendments (Official Gazette 94/2024) adopted: higher fees, EUR 500,000 deposit, online poker ban, self-exclusion exchange, IP blocking
5. 2025-01Amendments apply from 6 January 2025; new fees calculated from 1 February 2025
6. 2025-05Government sends Advertising Law amendments with a TV watershed and celebrity ban to Parliament; pending as of September 2026
7. 2026-01Deadline for the higher deposit, live video-surveillance link and venue alcohol restrictions

Outlook

The Advertising Law amendments remain the main open item: if adopted, television advertising would be limited to late night and sports broadcasts and public figures would be barred. The Administration is expected to keep expanding data exchange with operators and IP blocking of unlicensed sites. Fees were raised in 2025, so a further increase in the near term looks unlikely but cannot be excluded.

Launching in Serbia with GameBridge

Turnkey (your licence, our platform). The Serbian approval is granted to a Serbian company that the operator owns, so the operator holds the licence and runs its brand on GameBridge technology; GameBridge does not hold a Serbian approval and does not offer Serbia under its own licences.

A Serbian brand on GameBridge runs with a Serbian-language front end on request, an RSD wallet, geo-controls that admit only Serbian residents who pass document-based age verification, and card, bank-transfer and retail top-up rails connected through the operator's Serbian bank. The database mirror is deployed in Serbia with the regulator access accounts the law requires, and the gaming system certification is prepared with an authorized laboratory. Responsible-gaming settings map to the self-exclusion, deposit-limit and reporting duties, peer-to-peer poker is switched off for the Serbian entity, and GameBridge Studios and Originals ship with the certification package a Serbian laboratory needs.

• Serbian-language front end and RSD wallet
• Mirror database hosting in Serbia with regulator access accounts
• Document-based age and identity checks at registration
• Self-exclusion and deposit limits with electronic reporting to the Administration
• Cash-limit monitoring for the 30-day RSD 1,175,000 threshold
• Single-brand, single-domain configuration per approval
• Certification package for every GameBridge Studios and Originals release

Serbian lobbies are led by football and live betting, slots and live casino; the aggregated catalog of {providersAvailable} game providers covers the titles Serbian players already know, and GameBridge Studios builds exclusive slots to the operator's brief with laboratory certification files included.

Frequently asked questions

Sources and review

Reviewed against the sources below on 11 September 2026. Regulation changes; confirm the current position with local counsel before launch.

• Zakon o izmenama i dopunama Zakona o igrama na sreću (Sl. glasnik RS 94/2024) — Paragraf Lex, accessed 2026-09-11
• Zakon o igrama na sreću (consolidated text) — Paragraf Lex, accessed 2026-09-11
• Statistical data: budget revenue and approvals 2018–2025 — Uprava za igre na sreću, accessed 2026-09-11
• Serbia: Gambling Law – Country Comparative Guide — Legal500, accessed 2026-09-11
• Zakon o oglašavanju igara na sreću u Srbiji još uvek nije usvojen — Okvir, accessed 2026-09-11
• Serbia's betting industry generated nearly EUR 100 million in profit during 2025 — Serbia Business, accessed 2026-09-11

Regulatory summaries are provided for orientation only and are not legal advice. Licensing requirements change; we validate them with you during scoping.