Guide · Launching a brand

Starting a sweepstakes casino, step by step.

A sweepstakes casino sells Gold Coins for fun play and gives Sweeps Coins away as a free promotional bonus, which players can redeem for prizes. This guide covers the model, the rules that shape it and the order in which brands launch.

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The model

Play coins, prize coins and a free way in.

Everything in a sweepstakes casino follows from keeping play and prizes apart, and from never making a purchase necessary.

Gold Coins (GC)

Bought in packages and used for play only. They have no cash value and can never be redeemed.

Sweeps Coins (SC)

Given free with Gold Coin packages, as daily bonuses and through promotions. After playthrough, players can redeem them for prizes.

AMOE

An alternative method of entry, usually a mail-in request, so anyone can get Sweeps Coins without buying anything.

State by state

Sweepstakes rules differ by state, and some states restrict or ban sweepstakes casinos. You choose the states with your counsel.

Verified winners

Players pass ID and selfie checks before their first redemption, and every request is reviewed before it is paid.

Responsible play

Purchase limits, cooldowns, self-exclusion and clear rules pages belong in the launch plan, not after it.

The steps

How a sweepstakes brand launches.

Choose the model and the markets

Sweepstakes for the US, or a social casino for Canada, Australia or New Zealand. Decide which states you accept with your counsel; the platform enforces the list.
Set up the company, bank and payment rails

A business entity, a bank and payment partners that accept sweepstakes: cards, ACH and instant bank transfers for purchases, and payouts for redemptions.
Write the rules and the AMOE

Official sweepstakes rules, terms and the free entry method, published as pages players can find before they play.
Build the store, games and rewards

Gold Coin packages and store layout, a game lobby with slots and Originals, plus daily bonuses, streaks and missions.
Check players and control redemptions

Identity checks before the first prize, playthrough rules on Sweeps Coins, a risk level on every redemption and a team that approves payouts.
Soft launch, then grow

Open to a first group of players, watch purchases and redemptions, then scale with CRM journeys, affiliates and paid media.

Timeline

Most of the time goes into rails and rules, not software.

With a ready platform, brands take their first purchase within 4–8 weeks of signing. Payment approvals, the rules pages and the state list are the steps to start on the first day.

Apply for payment and payout partners early; their reviews take the longest
Draft the official rules and the AMOE with counsel while the store is built
Plan the first Gold Coin packages and bonuses before the soft launch

See the sweepstakes platform

What operators ask before they start.

Is a sweepstakes casino legal?

Sweepstakes casinos operate under promotional sweepstakes law, which differs by state, and several states restrict or ban them. Take advice from counsel for every state you plan to accept. This guide is general information, not legal advice.

Do I need a gaming licence?

In the US the model relies on sweepstakes and promotions law rather than a casino licence, state by state. Real-money brands outside the US need a licence from the market or from a licensing jurisdiction.

What is AMOE and why does it matter?

AMOE is the free way to get Sweeps Coins, usually a mail-in request. Because no purchase is ever necessary, Sweeps Coins stay a promotional sweepstakes entry rather than a paid wager.

How do redemptions work?

Players meet the playthrough in your rules, pass ID and selfie verification and request a redemption. Your team reviews each request, with its risk level, before the prize is paid.

What does it cost to launch?

Platform setup, a monthly fee and a share of revenue, plus your payment and marketing costs. Our pricing page lists our starting prices.

Launching a sweepstakes brand?

Tell us your markets and timeline, and we reply with a launch plan and starting prices.

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